Research
My research examines how firms, platforms, and consumers interact in digitally mediated markets. I am broadly interested in strategic and operational problems involving online platforms, e-commerce, and AI. Methodologically, my work combines game theory, optimization, econometrics, and machine learning to generate insights that are both theoretically grounded and practically relevant.
Publications
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Qiyuan Deng, Xin Fang, and Yun Fong Lim (2021). "Urban Consolidation Center or Peer-to-Peer Platform? The Solution to Urban Last-Mile Delivery." Production and Operations Management, 30(4), 997-1013.
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Qiyuan Deng, Xiaobo Li, Yun Fong Lim, and Fang Liu (2024). "Optimal Policies and Heuristics to Match Supply with Demand for Online Retailing." Manufacturing & Service Operations Management, 26(5), 1925-1944.
Work in Progress
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Managing Product Information and Pricing in the Presence of Consumer Reviews: Strategic Role of Information Technology in Omnichannel Retailing.